![]() Template:Citation needed The returning flavors "Pitch Black", "Supernova", "Typhoon", and "Game Fuel" were given redesigned packaging and logos for their re-release.īeginning in summer 2010, a secondary type of Mountain Dew bottles began appearing on some U.S. However, the variant flavors continued to use the previous design until May 2011, when it was announced that the "Code Red", "LiveWire", "Voltage", and "Baja Blast" flavor variants would be given redesigned packaging, including new logos to correspond with the "Mtn Dew" style. market, as a result of a PepsiCo announcing to rebrand its core carbonated soft-drink products by early 2009. In October 2008, the Mountain Dew logo was redesigned to "Mtn Dew" within the U.S. Later updates to the logo were made in 1999 and then again in 2005. ![]() This direction continued as the logo remained the same through the 1970s, 1980s and then was retired in 1996 when another logo took its place for the next three years. PepsiCo (then The Pepsi-Cola Company) acquired the Mountain Dew brand in 1964, and shortly thereafter in 1973 the logo was modified as the company sought to shift its focus to a "younger, outdoorsy" generation. The fourth Mountain Dew logo used from 1999 to 2005. It was used on Mountain Dew Throwback when it was introduced in 2009 and was later used on special glass bottles of the drink. The Mountain Dew logo that was used from 1973 to 1996. Two sides of an early Mountain Dew bottle using the "Hillbilly" design. ![]() The first sketches of the original Mountain Dew bottle labels were devised in 1948 by John Brichetto, and the representation on product packaging has changed at multiple points in the history of the beverage. Early bottles and signage carried the reference forward by showing a cartoon-stylized hillbilly. meeting in Toledo, Ohio, and was first trademarked by Ally and Barney Hartman in the 1940s. Using it as the name for the soda was originally suggested by Carl E. "Mountain Dew" was originally Southern and/or Scots/Irish slang for moonshine (i.e., homemade whiskey), or poitín as it is called in Ireland. Packaging File:Mountain Dew sign Tonto Arizona.jpgġ950s Mountain Dew advertisement sign in Tonto, Arizona showing the cartoon character "Willy the Hillbilly". The Hartman brothers also asked Coca-Cola for input on their own soda however, the Coca-Cola Company refused their offer. Gordon and the Hartman brothers subsequently made a deal to bottle Mountain Dew at Tri-City Beverages. Enuf, was introduced to Mountain Dew when he met the Hartman brothers on a train and they offered him a sample. Ĭharles Gordon, who had partnered with William Swartz to bottle and promote Dr. Soft drinks were regional in the 1930s, and the Hartmans had difficulty in Knoxville obtaining their preferred soda to mix with liquor, preferably whiskey, so the two men developed their own. The Hartman brothers developed Mountain Dew as a mixer.
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